RBC Digital’s mission is to unite data-driven insights with creativity to improve the lives of their 17 million clients and communities.
For their latest project, RBC needed an app that could provide value to young professionals in their financial-learning journey. Collaborating with other students at BrainStation, we created Figo Bank — a brand that demystifies the complexity of saving, spending, and investing. We combined gamification and loyalty programs to reward achievements, which became our competitive advantage.
This project was a sprint-style competition held at BrainStation in partnership with RBC Digital. 9 teams were briefed and judged by their final presentation. Our team won the competition.
Product | BrainStationlearn more
GTM | Global Product Strategy